7 . Launch

Your iteration window created in step 2 is your marketing strategy guide. Curious what features to emphasize? Want to know which sku is best for marketing images? Finding the emotional appeal? Your iteration window has the answer to all these question.

As the saying goes: Tell them what you are going to tell them, tell them, and then tell them what you told them. All this is defined by your product iteration window, told in the product itself, and repeated again and again in the marketing.

Hopefully you built the hype damn during prototyping with content ready prototypes. It’s time to let the water out, all in a single moment. Good strategy concentrates best internal resources at your competition’s biggest point of weakness. Now you can let fly, knowing your ideation window will do all the work for you.