3 . Ideate

Time to let your creatives run wild. Within the boundaries of your new ideation window, your product design team can now produce piles of relevant work, quickly.

Set a short time limit - 2 days at most. I’ve sometimes experimented with ideation windows as small as a few hours. Whether a few hours, a few days, or a few weeks, the quantity and quality of initial product ideas will likely be the same.

Bring your whole team back together quickly, multiple times. It’s not uncommon that it take a few of these refining sessions to help your team land in your newly defined window. It’s the role of the product development manager at this time to guide product ideas, not to critique design.